Product Information Management (PIM)

The problem

You have hundreds, sometimes thousands, of products. Specifications change. New SKUs ship. Old ones get discontinued. The same product data lives in five places: the website, the printed catalogue, technical datasheets, the dealer portal, the spreadsheet someone emailed last week.

Every change propagates by hand. Things drift. Errors compound. When you sell in multiple languages and geographies, the problem multiplies.

What goes wrong

Before a PIM is in place, the same conversations come up over and over:

• Where’s the current drawing of product X?
• What was the LED we used in product Y last year?
• The datasheet on the website is out of date, can you fix it?
• The Turkish version is correct but the English is missing fields.
• The catalogue says one thing, the website says another. Which is right?

These aren’t exotic problems. They’re what happens when product information lives in many places at once and there’s no single source of truth.

The fix

A PIM puts every fact about every product in one place. Your website, datasheets, portals, and dealer tools all read from there. Update once, propagate everywhere.

Same source, different views: generic specs on the public site, deeper detail in password-protected dealer areas, region-specific data per market. The data stays consistent because there’s only one copy.

What we do

We help lighting manufacturers run PIM projects end-to-end:

• Map current state: what data exists, where, in what format
• Design the structure: product types, attributes, channels
• Install Sales Layer (we’re the Turkey representative)
• Train your team
• Stay on after launch for the first round of edge cases

Sales Layer

Sales Layer is a SaaS PIM from Spain. We picked it after testing several alternatives: fast to set up, integrates cleanly with most e-commerce and website stacks, nothing for you to host or maintain.

We operate as the sole representative of Sales Layer in Turkey.