Marketing and sales documentation problems of institutions
With conventional methods of technical and marketing documents related to products in today's business world built on speed; it is very difficult to produce, develop, archive and keep it constantly up to date.
Especially when sales operations are carried out in different languages in different geographies, documentation becomes more important, but the update problem continues to increase.
If documents are produced in multiple languages, producing, updating, and circulating these documents in the same content causes greater problems.
Now, marketing documents and technical documents in institutions are produced by the work of multiple departments and third parties working outside the institution from time to time. Therefore, you can't
- Marketing Department
- Technical Units / Production
- Advertising Agency
- Digital Agency / Web Programmer
any changes made to the documentation system that stakeholders work with, such as small and large, cannot be reflected in the entire system, website, catalog and technical documents. This causes information pollution and time loss related to the products. However, in the competitive global world, it is always advantageous to produce fast, accurate information and services.
Common problems in organizations before PIM applications
We always encounter similar dialogues in institutions before the PIM systems we propose to eliminate these problems are established;
- Where is the current drawing of X?
- What was the component we used in the Y product?
- The data sheet of Z is out of date on the website, will you handle it?
- The Turkish version of the data sheet of X is up-to-date, but the English is missing, will you finish?
- The data in the catalog is different from the website, which is true?
- One of the components in the Y product has changed, we need to change all the data sheets, website and related catalog page, how long will it take?
- The newly published catalogue contains old information from product A, but we can fix it in the new edition, right?
- The new product we produce for export is not included in the catalog, would you add?
PIM creates the main data source
Customized data/privacy practices for different customers/channels
- With PIM applications, you can also decide who you can share your on-premises data, product information with.
- If you wish, you can place generic data, product information on your corporate website and share private, expanded, differentiated data in password-protected areas with your distributors, management staff or employees you specify through customized links that you can create thanks to the PIM system.
- Since all data is dispersed from a single pool, only the tellers change, in different areas, problems such as updating different information are eliminated. At once, all stakeholders reach the data at the projected rate as "up-to-date" and "accurate".
PIM as SaaS solution
SaaS / Software as a Service – Software as a service is one of the newest approaches accepted in the world. With PIM solutions as a service
- Latest technology
- Fast and up-to-date
- Integrated with most electronic commerce systems and website architectures
Services provided by August; PIM Consultancy
August, working with you to develop tailor-made solutions specific to your organization, supports the establishment of an optimized system for channels to be transferred information such as marketing, sales documentation, technical information, website, operation in-establishment and training of your staff in this regard. August's services for PIM consulting processes:
- Identifying your needs and goals
- Management of in-house resources in accordance with the target
- Data tree design
- Coordination in in-house organization
- Project Management
In your organization with PIM applications
- Manage product lifecycle end-to-end with an agile approach
- You can shorten the time it takes for the product to market worldwide from months to days
- You can take your place in the new, digital world and take a big step towards your organization's digital transformation
- Let's evaluate together how you can take your "Data" management to the next level.
Sales Layer Turkey Representative
Sales Layer is a next-generation PIM solution of Spanish origin. With its SaaS-based infrastructure, advanced features and easy use, Sales Layer quickly solidited its place among PIM solutions.
With our successful projects, August Technology currently operates as sales layer's only representative in Turkey.